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CONSUMER BEHAVIOR

KANUK, LESLIE LAZAR , SCHIFFMAN, LEON G.

2010

BOOK
Category

BEHAVIOURAL STUDIES

Abstract TAKING A MARKET SEGMENTATION APPROACH, THIS LATEST EDITION OF A RESPECTED TEXT CAREFULLY BALANCES CONSUMER BEHAVIOUR CONCEPTS, RESEARCH AND APPLIED MARKETING EXAMPLES.

ISBN 0137006705
Author(s) KANUK, LESLIE LAZAR , SCHIFFMAN, LEON G.
Credits
Edition 10TH ED.
Year 2010
Publisher PEARSON
Type BOOK
Keywords CONSUMER BEHAVIOR
Language English
Collation 592 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia O 5 No A 01/01/1970