|
Category |
MARKETING--MANAGEMENT
|
Abstract |
ALL THE ACCESSIBILITY, THEORETICAL RIGOUR AND MANAGERIAL RELEVANCE OF THE GLOBAL BEST SELLER MARKETING MANAGEMENT PLUS EUROPEAN STRUCTURE, EUROPEAN EXAMPLES, THE WORK OF EUROPEAN ACADEMICS AND BESPOKE ONLINE RESOURCES.
|
ISBN |
9780273743613
|
Author(s) |
KOTLER, PHILIP
,
KELLER, KEVIN LANE, 1956-
|
Credits |
|
Edition |
2ND ED.
|
Year |
2012
|
Publisher |
PEARSON
|
Type |
BOOK
|
Keywords |
MARKETING
|
Language |
English |
Collation |
1022 P., 28 CM.
|
|