|
Category |
CONSUMER BEHAVIOR
|
Abstract |
CONSUMER BEHAVIOR EXPLORES HOW THE EXAMINATION AND APPLICATION OF CONSUMER BEHAVIOR IS CENTRAL TO THE PLANNING, DEVELOPMENT, AND IMPLEMENTATION OF MARKETING STRATEGIES.
|
ISBN |
9780273787136
|
Author(s) |
SCHIFFMAN, LEON G.
,
WISENBLIT, JOSEPH
|
Credits |
|
Edition |
11TH ED.
|
Year |
2015
|
Publisher |
PEARSON
|
Type |
BOOK
|
Keywords |
CONSUMER BEHAVIOR
|
Language |
English |
Collation |
492 P., 28 CM.
|
|