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CONSUMER BEHAVIOR

SCHIFFMAN, LEON G. , WISENBLIT, JOSEPH

2015

BOOK
Category

CONSUMER BEHAVIOR

Abstract CONSUMER BEHAVIOR EXPLORES HOW THE EXAMINATION AND APPLICATION OF CONSUMER BEHAVIOR IS CENTRAL TO THE PLANNING, DEVELOPMENT, AND IMPLEMENTATION OF MARKETING STRATEGIES.

ISBN 9780273787136
Author(s) SCHIFFMAN, LEON G. , WISENBLIT, JOSEPH
Credits
Edition 11TH ED.
Year 2015
Publisher PEARSON
Type BOOK
Keywords CONSUMER BEHAVIOR
Language English
Collation 492 P., 28 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia O 5 No A 27/11/2019
1 Limassol M 3 Yes A 01/01/1970