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BUSINESS MARKETING MANAGEMENT : MARKETING OF BUSINESS PRODUCTS AND SERVICES

ROBERT W. ECKLES

1990

BOOK
Category

MARKETING RESEARCH

Abstract THIS BOOK ANALYZES THE MANY FUNCTIONS, DECISIONS, STRATEGIES, SYSTEMS, ENVIRONMENTAL FORCES, AND COMPETITIVE ACTIVITIES INVOLVED IN THE MARKETING OF GOODS AND SERVICES TO ORGANIZATIONAL CUSTOMERS WHICH INCLUDE BUSINESSES, INDUSTRIES, INSTITUTIONS, AND GOVERNMENTS. COVERAGE IS BROKEN DOWN INTO SIX LOGICAL SECTIONS.

ISBN 0130921076
Author(s) ROBERT W. ECKLES
Credits
Edition 1ST ED.
Year 1990
Publisher PRENTICE HALL INTERNATIONAL
Type BOOK
Keywords MARKETING RESEARCH
Language English
Collation 488 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 5 No A 19/09/2014