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MARKETING PLANNING: A GLOBAL PERSPECTIVE

HOLLENSEN, SVEND

2006

BOOK
Category

MARKETING

Abstract MARKETING PLANNING: A GLOBAL PERSPECTIVE OFFERS STUDENTS A CONCISE , MODERN AND WELL- STRUCTURED INTRODUCTION TO MARKETING PLANNING. WITH A TRULY GLOBAL PERSPECTIVE, THE TEXT EXPLAINS THE NEEDS OF ORGANIZATIONS SHOWINT HOW THEY FUCTION IN A GLOBAL CONTEXT.
ISBN 0077104188
Author(s) HOLLENSEN, SVEND
Credits
Edition 1ST ED.
Year 2006
Publisher MCGRAW-HILL COMPANIES
Type BOOK
Keywords MARKETING
Language English
Collation 455 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia D 6 No Available

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