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THE BANK MARKETING HANDBOOK

KENNETH ANDREW

1987

BOOK
Category

BANKING

Abstract THE BANK MARKETING HANDBOOK DESCRIBES THE MARKETING PROCESS STEP- BY- STEP FROM THE INITIAL DEFINING OF A STRATEGY , THROUGH ITS DESIGN AND IMPLEMENTATION , TO FINAL EVALUATION. EACH CHAPTER ENDS WITH A CHECKLIST OF ITS KEY POINTS. WRITTEN FROM THE PERSPECTIVE OF A BANKER USING THE TOOLS OF MARKETING , THIS BOOK HAS BEEN PRODUCED WITH BOTH HEAD OFFICE MANAGEMENT AND THE BRANCH BANKER IN MIND. THE BANK MARKETING HANDBOOK IS OFFICIALLY RECOMMENDED BY THE INSTITUTE OF BANKERS FOR THE MARKETING OF FINANCIAL SERVISES EXAMINATION.

ISBN 0859413349
Author(s) KENNETH ANDREW
Credits
Edition 1ST ED.
Year 1987
Publisher WOODHEAD-FAULKNER
Type BOOK
Keywords BANKING
Language English
Collation 226 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia F 3 No A
2 Nicosia F 3 No A
3 Nicosia F 3 No A