|
| Category |
MARKETING
|
|
| Abstract |
THIS CLASSIC UNDERGRADUATE TEXTBOOK IN MARKETING INCORPORATES IN THIS LATEST EDITION , THE MODERN CONCEPTS AND CURRENT PRACTICES THROUGHOUT - IN TEXT , ILLUSTRATIONS , TABLES, FIGURES, EXAMPLES AND IN THE REFERENCES. THE STREGTH OF THE BOO IS GREATLY ENHANCED BY THE EXCELLENT COVERAGE ON CUSTOMER RELATIONS MANAGEMENT.
|
| ISBN |
8120328256
|
| Author(s) |
KOTLER, PHILIP
,
ARMSTRONG, GARY (GARY M.)
|
| Credits |
|
| Edition |
11TH ED.
|
| Year |
2006
|
| Publisher |
PRENTICE-HALL
|
| Type |
BOOK
|
| Keywords |
MARKETING
|
| Language |
English |
| Collation |
651 P., 30 CM.
|
|
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