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| Category |
MARKETING
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| Abstract |
THIS ESSENTIAL INTRODUCTION TO MARKETING IS ESPECIALLY DESIGNED FOR UNDERGRADUATES STUDYING MARKETING FOR THE FIRST TIME. IT PROVIDES A COMPREHENSIVE OVERVIEW OF MARKETING ISSUES, INCLUDING STRONG COVERAGE OF CONTEMPORARY AREAS SUCH AS INTERNET MARKETING AND CUSTOMER RELATIONSHIP MANAGEMENT. AS SUCH, IT MAKES IDEAL BACKGROUND READING BOTH FOR PRACTITIONERS AND THOSE STUDYING MORE SPECIALIST MARKETING COURSES.
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| ISBN |
0333987896
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| Author(s) |
LANCASTER, GEOFFREY, 1938-
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| Credits |
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| Edition |
1ST ED.
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| Year |
2004
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| Publisher |
PALGRAVE MACMILLAN
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| Type |
BOOK
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| Keywords |
MARKETING
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| Language |
English |
| Collation |
434 P., 25 CM.
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