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MARKETING

LANCASTER, GEOFFREY, 1938-

2004

BOOK
Category

MARKETING

Abstract THIS ESSENTIAL INTRODUCTION TO MARKETING IS ESPECIALLY DESIGNED FOR UNDERGRADUATES STUDYING MARKETING FOR THE FIRST TIME. IT PROVIDES A COMPREHENSIVE OVERVIEW OF MARKETING ISSUES, INCLUDING STRONG COVERAGE OF CONTEMPORARY AREAS SUCH AS INTERNET MARKETING AND CUSTOMER RELATIONSHIP MANAGEMENT. AS SUCH, IT MAKES IDEAL BACKGROUND READING BOTH FOR PRACTITIONERS AND THOSE STUDYING MORE SPECIALIST MARKETING COURSES.

ISBN 0333987896
Author(s) LANCASTER, GEOFFREY, 1938-
Credits
Edition 1ST ED.
Year 2004
Publisher PALGRAVE MACMILLAN
Type BOOK
Keywords MARKETING
Language English
Collation 434 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 4 No A 01/01/1970