image

UNDERSTANDING DIGITAL MARKETING: MARKETING STRATEGIES FOR ENGAGING THE DIGITAL GENERATION

RYAN, DAMIAN

2014

BOOK
Category

ELECTRONIC MARKETING

DIGITAL MARKETING

Abstract UNDERSTANDING DIGITAL MARKETING IS A PRACTICAL, NO-NONSENSE GUIDE TO WEB MARKETING, THE RULES OF NEW MEDIA AND RESEARCHING THE NEW GENERATION OF DIGITAL CONSUMERS. CLEAR, INFORMATIVE AND ENTERTAINING, IT COVERS KEY TOPICS SUCH AS SEARCH MARKETING, SOCIAL MEDIA, GOOGLE, MOBILE MARKETING, AFFILIATE MARKETING, EMAIL MARKETING, PERFORMANCE MARKETING, CUSTOMER ENGAGEMENT AND DIGITAL MARKETING STRATEGIES. THIS THIRD EDITION OF UNDERSTANDING DIGITAL MARKETING HAS BEEN THOROUGHLY REVISED WITH MORE INFORMATION ON CORE AREAS SUCH AS SEARCH, ANALYTICS, ONLINE PR AND CONTENT MARKETING. COMPLETE WITH IN-DEPTH INSIDER ACCOUNTS OF DIGITAL MARKETING SUCCESSES FROM BRANDS INCLUDING HARLEY-DAVIDSON, HELP FOR HEROES, MERCADOLIBRE AND THE UEFA EUROPA LEAGUE...

ISBN 9780749471026
Author(s) RYAN, DAMIAN
Credits
Edition 3RD ED.
Year 2014
Publisher KOGAN PAGE
Type BOOK
Keywords DIGITAL MARKETING, ELECTRONIC MARKETING
Language English
Collation 409 P., 24 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Nicosia J 6 No A 01/01/1970
1 Limassol J 6 No A 19/04/2016
1 Nicosia J 6 No A 19/04/2016