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UNDERSTANDING DIGITAL MARKETING: MARKETING STRATEGIES FOR ENGAGING THE DIGITAL GENERATION
RYAN, DAMIAN
2014
BOOK
Category |
ELECTRONIC MARKETING
DIGITAL MARKETING
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Abstract |
UNDERSTANDING DIGITAL MARKETING IS A PRACTICAL, NO-NONSENSE GUIDE TO WEB MARKETING, THE RULES OF NEW MEDIA AND RESEARCHING THE NEW GENERATION OF DIGITAL CONSUMERS. CLEAR, INFORMATIVE AND ENTERTAINING, IT COVERS KEY TOPICS SUCH AS SEARCH MARKETING, SOCIAL MEDIA, GOOGLE, MOBILE MARKETING, AFFILIATE MARKETING, EMAIL MARKETING, PERFORMANCE MARKETING, CUSTOMER ENGAGEMENT AND DIGITAL MARKETING STRATEGIES.
THIS THIRD EDITION OF UNDERSTANDING DIGITAL MARKETING HAS BEEN THOROUGHLY REVISED WITH MORE INFORMATION ON CORE AREAS SUCH AS SEARCH, ANALYTICS, ONLINE PR AND CONTENT MARKETING. COMPLETE WITH IN-DEPTH INSIDER ACCOUNTS OF DIGITAL MARKETING SUCCESSES FROM BRANDS INCLUDING HARLEY-DAVIDSON, HELP FOR HEROES, MERCADOLIBRE AND THE UEFA EUROPA LEAGUE...
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ISBN |
9780749471026
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Author(s) |
RYAN, DAMIAN
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Credits |
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Edition |
3RD ED.
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Year |
2014
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Publisher |
KOGAN PAGE
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Type |
BOOK
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Keywords |
DIGITAL MARKETING,
ELECTRONIC MARKETING
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Language |
English |
Collation |
409 P., 24 CM.
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