|
Category |
INTERNATIONAL MARKETING
|
Abstract |
GLOBAL MARKETING MANAGEMENT PROVIDES A COMPREHENSIVE AND COMPLETE SOLUTION FOR LECTURES TEACHING THE SUBJECT. AS WELL AS COVERING LONG - STANDING TOPICS, THE BOOK FOCUSES ON CONEMPORARY AND PERVASIVE ISSUES SUCH AS CORPORATE SOCIAL RESPONSIBILITY AND ETHICS , MANAGING GLOBAL MARKETING RELATIONSHIPS , GLOBAL MARKETING IN THE DIGITAL AGE AND KNOWLEDGE MANAGEMENT.
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ISBN |
0199267529
|
Author(s) |
CARTER, S. (STEVE)
,
LEE, KIEFER
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Credits |
|
Edition |
1ST ED.
|
Year |
2005
|
Publisher |
OXFORD UNIVERSITY PRESS
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Type |
BOOK
|
Keywords |
INTERNATIONAL MARKETING
|
Language |
English |
Collation |
582 P., 25 CM.
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