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GLOBAL MARKETING MANAGEMENT

CARTER, S. (STEVE) , LEE, KIEFER

2005

BOOK
Category

INTERNATIONAL MARKETING

Abstract GLOBAL MARKETING MANAGEMENT PROVIDES A COMPREHENSIVE AND COMPLETE SOLUTION FOR LECTURES TEACHING THE SUBJECT. AS WELL AS COVERING LONG - STANDING TOPICS, THE BOOK FOCUSES ON CONEMPORARY AND PERVASIVE ISSUES SUCH AS CORPORATE SOCIAL RESPONSIBILITY AND ETHICS , MANAGING GLOBAL MARKETING RELATIONSHIPS , GLOBAL MARKETING IN THE DIGITAL AGE AND KNOWLEDGE MANAGEMENT.

ISBN 0199267529
Author(s) CARTER, S. (STEVE) , LEE, KIEFER
Credits
Edition 1ST ED.
Year 2005
Publisher OXFORD UNIVERSITY PRESS
Type BOOK
Keywords INTERNATIONAL MARKETING
Language English
Collation 582 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia I 5 No A 01/01/1970
1 Limassol J 1 No A 01/01/1970