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MARKETING MANAGEMENT

WINER, RUSSELL S. , DHAR, RAVI

2011

BOOK
Category

MARKETING--MANAGEMENT

Abstract THIS BOOK IS DIVIDED INTO THREE PARTS, THE CONTENTS OF WHICH FOLLOW THIS SEQUENCE: (1) INTRODUCTION TO THE PHILOSOPHY OF MARKETING , THE MARKETING MANAGER'S JOB, AND THE COMPLETE MARKETING STRATEGY THAT FORMS THE BACKBONE OF THE BOOK, (2) ANALYSES THAT MARKETING MANAGERS MUST PERFORM TO DEVELOP A STRATEGY AND (3) MARKETING - MIX DECISION - MAKING.

ISBN 9780130387929
Author(s) WINER, RUSSELL S. , DHAR, RAVI
Credits
Edition 4TH ED.
Year 2011
Publisher PEARSON
Type BOOK
Keywords MARKETING MANAGEMENT
Language English
Collation 506 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia P 1 Yes A
1 Limassol I 2 No A 01/01/1970