|
| Category |
MARKETING--MANAGEMENT
|
|
| Abstract |
THIS BOOK IS DIVIDED INTO THREE PARTS, THE CONTENTS OF WHICH FOLLOW THIS SEQUENCE: (1) INTRODUCTION TO THE PHILOSOPHY OF MARKETING , THE MARKETING MANAGER'S JOB, AND THE COMPLETE MARKETING STRATEGY THAT FORMS THE BACKBONE OF THE BOOK, (2) ANALYSES THAT MARKETING MANAGERS MUST PERFORM TO DEVELOP A STRATEGY AND (3) MARKETING - MIX DECISION - MAKING.
|
| ISBN |
9780130387929
|
| Author(s) |
WINER, RUSSELL S.
,
DHAR, RAVI
|
| Credits |
|
| Edition |
4TH ED.
|
| Year |
2011
|
| Publisher |
PEARSON
|
| Type |
BOOK
|
| Keywords |
MARKETING MANAGEMENT
|
| Language |
English |
| Collation |
506 P., 25 CM.
|
|
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