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CONSUMER BEHAVIOUR : TEXT AND CASES

KAPOOR, RAMNEEK , MADICHIE, NNAMDI O.

2012

BOOK
Category

CONSUMER BEHAVIOR

Abstract THIS BOOK AIMS TO DISCUSS CONSUMER BEHAVIOUR IN AN EASY-TO-UNDERSTAND AND STUDENT-FRIENDLY MANNER. IT IS BASED PRIMARILY ON THE CURRICULUM OF INDIAN UNIVERSITIES AND INSTITUTIONS, AND ADEQUATE CONTENT COVERAGE HAS BEEN ENSURED TO MAKE IT A COMPLETE TEXT AS WELL AS REFERENCE MATERIAL ON THE SUBJECT. IN ADDITION TO GIVING A GOOD THEORETICAL BACKGROUND, IMPORTANT CONCEPTS HAVE BEEN DISCUSSED WITH HELP OF EXAMPLES FROM, AND REFERENCES TO, THE REAL WORLD SCENARIO. HOWEVER, THE OVERALL APPROACH IS TO PRESENT THE TEXT IN A CRISP AND CONCISE MANNER, SO THAT IT IS EASILY COMPREHENSIBLE BY THE READERS.

ISBN 9780071078108
Author(s) KAPOOR, RAMNEEK , MADICHIE, NNAMDI O.
Credits
Edition 1ST ED.
Year 2012
Publisher TATA MCGRAW-HILL PUBLISHING CO LTD
Type BOOK
Keywords CONSUMER BEHAVIOR
Language English
Collation 426 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol C 10 No A 26/12/2015