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| Category |
CONSUMER BEHAVIOR
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| Abstract |
THIS BOOK AIMS TO DISCUSS CONSUMER BEHAVIOUR IN AN EASY-TO-UNDERSTAND AND STUDENT-FRIENDLY MANNER. IT IS BASED PRIMARILY ON THE CURRICULUM OF INDIAN UNIVERSITIES AND INSTITUTIONS, AND ADEQUATE CONTENT COVERAGE HAS BEEN ENSURED TO MAKE IT A COMPLETE TEXT AS WELL AS REFERENCE MATERIAL ON THE SUBJECT. IN ADDITION TO GIVING A GOOD THEORETICAL BACKGROUND, IMPORTANT CONCEPTS HAVE BEEN DISCUSSED WITH HELP OF EXAMPLES FROM, AND REFERENCES TO, THE REAL WORLD SCENARIO. HOWEVER, THE OVERALL APPROACH IS TO PRESENT THE TEXT IN A CRISP AND CONCISE MANNER, SO THAT IT IS EASILY COMPREHENSIBLE BY THE READERS.
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| ISBN |
9780071078108
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| Author(s) |
KAPOOR, RAMNEEK
,
MADICHIE, NNAMDI O.
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| Credits |
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| Edition |
1ST ED.
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| Year |
2012
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| Publisher |
TATA MCGRAW-HILL PUBLISHING CO LTD
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| Type |
BOOK
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| Keywords |
CONSUMER BEHAVIOR
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| Language |
English |
| Collation |
426 P., 20 CM.
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