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MARKETING RESEARCH

RONALD F. BUSH , ALVIN C. BURNS

2000

BOOK
Category

MARKETING RESEARCH

Abstract A BOOK/CD-ROM PACKAGE FOR AN UNDERGRADUATE COURSE, PROVIDING SPSS SOFTWARE TO STUDENTS, INTEGRATING EXPLANATIONS OF SOFTWARE THROUGHOUT THE BOOK, AND PROVIDING A SPSS STUDENT ASSISTANT SOFTWARE TUTORIAL. THIS THIRD EDITION COVERS INFORMATION AGE TECHNOLOGY, CONTAINS NEW EXAMPLES AND CASES, EMPHASIZES A MANAGEMENT PERSPECTIVE, AND GIVES INSIGHTS FROM MARKETING RESEARCH PRACTITIONERS. ALSO NEW TO THIS EDITION ARE MORE INTERNATIONAL APPLICATIONS, AND MATERIAL ON ETHICAL ISSUES. INCLUDES CHAPTER SUMMARIES, KEY TERMS, REVIEW QUESTIONS, AND CASES. THE CD-ROM CONTAINS A STUDENT COPY OF SPSS SOFTWARE.

ISBN 0130650587
Author(s) RONALD F. BUSH , ALVIN C. BURNS
Credits
Edition 3RD ED.
Year 2000
Publisher PRENTICE-HALL INTERNATIONAL EDITIONS
Type BOOK
Keywords MARKETING RESEARCH
Language English
Collation 699 P., 30CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 5 No A 01/01/1970