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Category |
BUSINESS RESEARCH METHODS
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Abstract |
THIS BEST-SELLING TEXT CONTINUES IN ITS EIGHTH EDITION TO PROVIDE THE MOST CURRENT AND COMPREHENSIVE COVERAGE OF BUSINESS RESEARCH. ITS STUDENT-FRIENDLY DESIGN CONTAINS NUMEROUS EXAMPLES ILLUSTRATING REAL-WORLD RESEARCH IN MANAGEMENT, MARKETING, FINANCE, ACCOUNTING, AND OTHER BUSINESS AREAS. "BUSINESS RESEARCH METHODS, 8/E, " IS THE IDEAL TEXT FOR UNDERGRADUATE AND FIRST YEAR MBA COURSES IN MARKETING, MANAGEMENT, OR QUANTITATIVE STUDIES.
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ISBN |
9781439080672
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Author(s) |
ZIKMUND, WILLIAM G.
,
BABIN, BARRY J.
,
CARR, JON C., 1964-
,
GRIFFIN, MITCH
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Credits |
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Edition |
8TH ED.
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Year |
2010
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Publisher |
SOUTH-WESTERN
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Type |
BOOK
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Keywords |
BUSINESS RESEARCH METHODS
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Language |
English |
Collation |
674 P., 30 CM.
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