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Category |
STRATEGIC MANAGEMENT
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Abstract |
FOR THIS EDITION OF THIS TEXT/CD-ROM PACKAGE, HITT (CHAIR, BUSINESS LEADERSHIP, TEXAS A&M UNIVERSITY) ADDS THREE NEW OR UPDATED STRATEGIC FOCUS SEGMENTS PER CHAPTER, 35 NEW CASES (MANY WITH A FINANCIAL ANALYSIS COMPONENT), MORE EXPERIENTIAL EXERCISES, AND NEW VIDEO FOOTAGE ON THE CD-ROM. HE INTEGRATES TWO OF THE MOST POPULAR AND WELL-KNOWN THEORETICAL PERSPECTIVES IN THE FIELD, ORGANIZATION ECONOMICS AND THE RESOURCE-BASED VIEW OF THE FIRM, TO EXPLAIN THE PROCESS OF STRATEGIC MANAGEMENT, COVERING STRATEGIC MANAGEMENT INPUTS, STRATEGY FORMULATION, AND STRATEGY IMPLEMENTATION. THE CD-ROM CONTAINS FINANCIAL CASE ANALYSES WITH INTERACTIVE SPREADSHEETS.
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ISBN |
0324405375
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Author(s) |
IRELAND, R. DUANE
,
HITT, MICHAEL A.
,
HOSKISSON, ROBERT E.
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Credits |
|
Edition |
7TH ED.
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Year |
2007
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Publisher |
THOMSON SOUTH-WESTERN
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Type |
BOOK
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Keywords |
STRATEGIC MANAGEMENT
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Language |
English |
Collation |
343 P., 26CM
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