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MARKETING COMMUNICATIONS: BRANDS, EXPERIENCES AND PARTICIPATION
FILL, CHRIS
2013
BOOK
| Category |
COMMUNICATION IN MARKETING
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| Abstract |
IN ADDITION TO AN EXTENSIVE THEORETICAL FOUNDATION, THE SIXTH EDITION OF MARKETING COMMUNICATIONS PROVIDES READERS WITH A STRONGLY APPLIED PERSPECTIVE OF THIS RAPIDLY CHARGING AND FASCINATING DISCIPLINE. USING CASE STUDIES AND EXAMPLES OF BRANDS FROM AROUND THE WORLD, PLUS INVALUABLE SUPPORT FROM THE INSTITUTE OF PRACTITIONERS IN ADVERTISING THIS BOOK PROVIDES A UNIQUE BLEND OF THE THEORY AND PRACTICE OF BRAND COMMUNICATIONS. CHRIS FILL'S BOOK CONTINUES TO BE THE DEFINITIVE TEXT FOR UNDERGRADUATE AND POSTGRADUATE STUDENTS IN MARKETING, BUSINESS STUDIES AND OTHER MARKETING- RELATED PROGRAMMES. IT IS ALSO AS AN INVALUABLE COMPLEMENT FOR PROFESSIONAL STUDENTS., INCLUDING THOSE those studying with the Chartered Institute of Marketing.
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| ISBN |
9780273770541
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| Author(s) |
FILL, CHRIS
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| Credits |
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| Edition |
6TH ED.
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| Year |
2013
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| Publisher |
PEARSON EDUCATION
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| Type |
BOOK
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| Keywords |
MARKETING COMMUNICATIONS
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| Language |
English |
| Collation |
820 P., 24 CM.
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