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MARKETING COMMUNICATIONS: BRANDS, EXPERIENCES AND PARTICIPATION

FILL, CHRIS

2013

BOOK
Category

COMMUNICATION IN MARKETING

Abstract IN ADDITION TO AN EXTENSIVE THEORETICAL FOUNDATION, THE SIXTH EDITION OF MARKETING COMMUNICATIONS PROVIDES READERS WITH A STRONGLY APPLIED PERSPECTIVE OF THIS RAPIDLY CHARGING AND FASCINATING DISCIPLINE. USING CASE STUDIES AND EXAMPLES OF BRANDS FROM AROUND THE WORLD, PLUS INVALUABLE SUPPORT FROM THE INSTITUTE OF PRACTITIONERS IN ADVERTISING THIS BOOK PROVIDES A UNIQUE BLEND OF THE THEORY AND PRACTICE OF BRAND COMMUNICATIONS. CHRIS FILL'S BOOK CONTINUES TO BE THE DEFINITIVE TEXT FOR UNDERGRADUATE AND POSTGRADUATE STUDENTS IN MARKETING, BUSINESS STUDIES AND OTHER MARKETING- RELATED PROGRAMMES. IT IS ALSO AS AN INVALUABLE COMPLEMENT FOR PROFESSIONAL STUDENTS., INCLUDING THOSE those studying with the Chartered Institute of Marketing.

ISBN 9780273770541
Author(s) FILL, CHRIS
Credits
Edition 6TH ED.
Year 2013
Publisher PEARSON EDUCATION
Type BOOK
Keywords MARKETING COMMUNICATIONS
Language English
Collation 820 P., 24 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia R 4 Yes A
2 Nicosia B 7 No A 01/01/1970
2 Limassol H 1 No A 01/01/1970
3 Limassol H 1 No A 01/01/1970
1 Limassol K 6 Yes A 01/01/1970