|
Category |
INTERNATIONAL MARKETING
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Abstract |
THE FIFTH EDITION OF THIS BEST SELLING TEXT, INTERNATIONAL MARKETING STRATEGY , HAS BEEN REVISED AND UPDATED AND, AS EVER, OFFERS A PERSPECTIVE, PRACTICAL AND UP - TO- DATE LOOK INTO THE EVER - CHARGING WORLD OF INTERNATIONAL MARKETING. ALL THE CASES AND ILLUSTRATIONS HAVE BEEN REVISED AND THERE IS MUCH NEW MATERIAL ON EMERGING MARKETS , IN PARTICULAR CHINA, INDIA AND EASTERN EUROPE.
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ISBN |
9781844807635
|
Author(s) |
DOOLE, ISOBEL, 1954-
,
LOWE, ROBIN, 1945-
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Credits |
|
Edition |
5TH ED.
|
Year |
2008
|
Publisher |
SOUTH WESTERN
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Type |
BOOK
|
Keywords |
INTERNATIONAL MARKETING
|
Language |
English |
Collation |
462 P., 25 CM.
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