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INTERNATIONAL MARKETING STRATEGY: ANALYSIS, DEVELOPMENT AND IMPLEMENTATION

DOOLE, ISOBEL, 1954- , LOWE, ROBIN, 1945-

2008

BOOK
Category

INTERNATIONAL MARKETING

Abstract THE FIFTH EDITION OF THIS BEST SELLING TEXT, INTERNATIONAL MARKETING STRATEGY , HAS BEEN REVISED AND UPDATED AND, AS EVER, OFFERS A PERSPECTIVE, PRACTICAL AND UP - TO- DATE LOOK INTO THE EVER - CHARGING WORLD OF INTERNATIONAL MARKETING. ALL THE CASES AND ILLUSTRATIONS HAVE BEEN REVISED AND THERE IS MUCH NEW MATERIAL ON EMERGING MARKETS , IN PARTICULAR CHINA, INDIA AND EASTERN EUROPE.

ISBN 9781844807635
Author(s) DOOLE, ISOBEL, 1954- , LOWE, ROBIN, 1945-
Credits
Edition 5TH ED.
Year 2008
Publisher SOUTH WESTERN
Type BOOK
Keywords INTERNATIONAL MARKETING
Language English
Collation 462 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 2 No A 01/01/1970