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Category |
STRATEGIC MANAGEMENT
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Abstract |
FOR COURSES IN STRATEGY/STRATEGIC MANAGEMENT. FOR PROFESSORS WHO WANT STUDENTS TO SEE CONNECTIONS BETWEEN BIG IDEAS IN STRATEGY (THUS UNDERSTANDING VS. MEMORIZING), BARNEY/HESTERLY PROVIDES AN ORGANIZING FRAMEWORK (VRIO) AS THE FOUNDATION OF THE TEXT. STUDENTS HAVE A CLEAR DECISION-MAKING FRAMEWORK TO USE IN ANALYZING CASES AND BUSINESS SITUATIONS.
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ISBN |
9780136135203
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Author(s) |
HESTERLY, WILLIAM S.
,
BARNEY, JAY B.
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Credits |
|
Edition |
2ND ED.
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Year |
2008
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Publisher |
PEARSON/PRENTICE HALL
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Type |
BOOK
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Keywords |
STRATEGIC MANAGEMENT
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Language |
English |
Collation |
380 P., 25 CM.
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