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Category

INTERNATIONAL BUSINESS

Abstract TAKING A REGIONAL APPROACH, THIS TEXT CHALLENGES SOME OF THE UNDERLYING ASSUMPTIONS BEHIND GLOBALIZATION AND FOCUSES ON BOTH THE DOMINANT ECONOMIES AND EMERGING MARKETS. BY INTEGRATING ANALYSIS OF THE COMPETITIVE ENVIRONMENT AND THE INTERNAL RESOURCES OF THE FIRM THIS BOOK PROVIDES A STRATEGIC VIEW OF INTERNATIONAL BUSINESS. THE TEXT WILL BE INVALUABLE FOR ANYONE STUDYING INTERNATIONAL BUSINESS AS PART OF A DEGREE PROGRAM AND AIMING TO ATTAIN A CONFIDENT AND THOROUGH UNDERSTANDING OF THE SUBJECT.

ISBN 0273701746
Author(s) HODGETTS, RICHARD M. , RUGMAN, ALAN M. , COLLINSON, SIMON
Credits
Edition 4TH ED.
Year 2006
Publisher PRENTICE HALL, FT
Type BOOK
Keywords INTERNATIONAL BUSINESS
Language English
Collation 664 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
3 Limassol E 11 No A 01/01/1970
2 Limassol E 11 No A 01/01/1970
1 Limassol E 11 No A 01/01/1970
4 Limassol E 11 No A 01/01/1970