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Category

MARKETING

Abstract INTRODUCTION TO MARKETING, 10TH ED WITH ITS ENGAGING PRESENTATION OF CONCEPTS WILL GIVE STUDENTS THE ABILITY TO RECOGNIZE HOW MUCH MARKETING PRINCIPLES PLAY A ROLE IN THEIR DAY TO DAY LIVES. WITH COVERAGE OF CURRENT MARKETING PRACTICES AND EXCITING NEW FEATURES MCDANIEL, LAMB, HAIR'S INTRODUCTION TO MARKETING , 10TH ED WILL HAVE YOUR STUDENTS SAYING, "NOW THAT'S MARKETING".

ISBN 9780324599312
Author(s) JOSEPH F. HAIR , MCDANIEL, CARL, JR., 1941- , CHARLES W. LAMB
Credits
Edition 10TH ED.
Year 2010
Publisher SOUTH-WESTERN/CENGAGE LEARNING
Type BOOK
Keywords MARKETING
Language English
Collation 708 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 3 No A 01/01/1970