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THE IMPACT OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS IN THE MOBILE PHONE INDUSTRY

ANTONIS ANTONIOU

2014

DISSERTATION
Category

BUSINESS STUDIES

Abstract THE MAIN OBJECTIVE OF THIS DISSERTATION IS TO ESTABLISH IF CYPRIOT CONSUMERS ARE USING SOCIAL MEDIA AS AN ONLINE RESEARCH TOOL TO LEARN MORE ABOUT MOBILE PHONES AND IF THAT USAGE AFFECTS THEIR FINAL DECISION.

ISBN 000000017138
Author(s) ANTONIS ANTONIOU
Credits
Edition
Year 2014
Publisher
Type DISSERTATION
Keywords BA (Hons) in Business Studies with Marketing
Language Deutsch
Collation

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol C 10 No A