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MARKETING COMMUNICATIONS: AN INTEGRATED APPROACH

SMITH, P. R. (PAUL RUSSELL), 1957- , TAYLOR, JONATHAN, 1956-

2004

BOOK
Category

MARKETING

MARKETING COMMUNICATION & PR

Abstract THE BOOK IS RECOMMENDED READING FOR THE CIM'S MARKETING COMMUNICATIONS MODULE IN THE NEW PROFESSIONAL DIPLOMA IN MARKETING.

ISBN 9780749442651
Author(s) SMITH, P. R. (PAUL RUSSELL), 1957- , TAYLOR, JONATHAN, 1956-
Credits
Edition 4TH ED.
Year 2004
Publisher KOGAN PAGE
Type BOOK
Keywords MARKETING, MARKETING COMMUNICATION, PUBLIC RELATIONS
Language English
Collation 696 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol Η 2 No A 20/04/2017
1 Nicosia C 8 No A 17/09/2017
1 Limassol K 6 Yes A 17/09/2017
2 Nicosia B 7 No A 17/09/2017