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THE BUSINESS AND MARKETING ENVIRONMENT

PALMER, ADRIAN , BOB HARTLEY

1996

BOOK
Category

BUSINESS STUDIES

Abstract BUSINESS ORGANIZATIONS OPERATE IN AN INCREASINGLY TURBULENT ENVIRONMENT WHICH CAN PRESENT NEW OPPORTUNITIES AND THREATS. THIS BOOK TAKES A MULTIDISCIPLINARY APPROACH TO ANALYZING THE IMPACT OF SOCIAL, ECONOMIC, TECHNOLOGICAL AND POLITICAL CHANGE ON THE MARKETING ACTIVITIES OF ORGANIZATIONS. THIS BOOK ALSO HIGHLIGHTS THE RELATIONSHIP OF MARKETING TO OTHER BUSINESS FUNCTIONS WITHIN ORGANIZATIONS - A FACTOR THAT CAN FACILITATE OR INHIBIT RESPONSE TO EXTERNAL CHANGE.

ISBN 0077092627
Author(s) PALMER, ADRIAN , BOB HARTLEY
Credits
Edition 2ND ED.
Year 1996
Publisher MCGRAW-HILL
Type BOOK
Keywords BUSINESS STUDIES
Language English
Collation 340 P., 25 CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol D 3 No A