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THE PRACTICE OF PUBLIC RELATIONS

SEITEL, FRASER P.

2007

BOOK
Category

MARKETING COMMUNICATION & PR

Abstract LONG ADMIRED AS THE "PRACTITIONERS" PUBLIC RELATIONS TEXT, SEITEL'S THE PRACTICE OF PUBLIC RELATIONS CONTINUES ITS TRADITION AS THE MOST VISUAL, UP-TO-DATE AND STRAIGHTFORWARD PRINCIPLES TEXT AVAILABLE. FOR THE ASPIRING STUDENT OF PUBLIC RELATIONS TO THE VETERAN PROFESSIONAL SEEKING A REFRESHER, SEITEL'S TEXT LEADS THE READER THRU THE EVOLUTION OF THE PRACTICE, THE PREPARATION AND PROCESS NECESSARY TO REACH A VARIETY OF "PUBLICS" AND MOST IMPORTANTLY HOW TO IMPLEMENT ACTUAL PR PRACTICE. DRAWING ON HIS OWN VAST PROFESSIONAL EXPERIENCE, HIS ROLE AS A PR COMMENTATOR ON MAJOR U.S TELEVISION NETWORKS SUCH AS CNN, ABC AND FOX, AND HIS NETWORK OF INDUSTRY LEADERS, PUBLIC RELATIONS FACULTY AND GENERATIONS OF PR PROFESSIONALS, SEITEL PRESENTS THE INDUSTRY WITH DYNAMISM AND RELEVANCY.

ISBN 0132038625
Author(s) SEITEL, FRASER P.
Credits
Edition 10TH ED.
Year 2007
Publisher PEARSON PRENTICE HALL
Type BOOK
Keywords PUBLIC RELATIONS, MARKETING COMMUNICATION
Language English
Collation 442 P. : ILL. (SOME COL.) ; 26 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
3 Limassol H 1 No A
1 Nicosia B 8 No A 01/01/1970
2 Limassol H 1 No A 26/12/2014
1 Limassol H 1 No A 27/06/2019