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Category |
INTERNATIONAL BUSINESS
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Abstract |
THIS BOOK MAKES AN ATTEMPT TO MAKE INTERNATIONAL BUSINESS (IB) MORE EFFECTIVE THROUGH UNDERSTANDING COUNTRY CULTURE AND CORPORATE CULTURE. THIS BOOK IS DIVIDED INTRO THREE PARTS : PART I. CROSS-CULTURAL MANAGEMENT, PART II COUNTRY CULTURE, PART III CORPORATE CULTURE. IT IS HELPFUL FOR INTERNATIONAL BUSINESS STUDENTS AND PROFESSORS.
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ISBN |
9788174467836
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Author(s) |
R.K. SRIVASTAVA
,
HYUN-SOOK LEE
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Credits |
|
Edition |
1ST ED.
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Year |
2010
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Publisher |
EXCEL BOOKS
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Type |
BOOK
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Keywords |
INTERNATIONAL BUSINESS
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Language |
English |
Collation |
225 P., 20 CM.
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