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BASIC MARKETING: A GLOBAL - MANAGERIAL APPROACH

E. JEROME MCCARTHY , WILLIAM D. PERREAULT

2005

BOOK

Category	INTERNATIONAL MARKETING MARKETING
Abstract	THIS BOOK IS ABOUT MARKETING AND MARKETING STRATEGY PLANNING. AND, AT ITS ESSENCE , MARKETING STRATEGY PLANNING IS ABOUT FIGURING OUT HOW TO DO A SUPERIOR JOB OF SATISFYING CUSTOMERS.
ISBN	0072525231
Author(s)	E. JEROME MCCARTHY , WILLIAM D. PERREAULT
Credits
Edition	15TH ED.
Year	2005
Publisher	MCGRAW-HILL INTERNATIONAL EDITION
Type	BOOK
Keywords	INTERNATIONAL MARKETING
Language	English
Collation	793 P., 25 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status
2	Limassol	I	1	No	Available
1	Nicosia	C	6	No	Available
1	Limassol	I	1	No	Available

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