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BASIC MARKETING: A GLOBAL - MANAGERIAL APPROACH

E. JEROME MCCARTHY , WILLIAM D. PERREAULT

2005

BOOK
Category

INTERNATIONAL MARKETING

MARKETING

Abstract THIS BOOK IS ABOUT MARKETING AND MARKETING STRATEGY PLANNING. AND, AT ITS ESSENCE , MARKETING STRATEGY PLANNING IS ABOUT FIGURING OUT HOW TO DO A SUPERIOR JOB OF SATISFYING CUSTOMERS.

ISBN 0072525231
Author(s) E. JEROME MCCARTHY , WILLIAM D. PERREAULT
Credits
Edition 15TH ED.
Year 2005
Publisher MCGRAW-HILL INTERNATIONAL EDITION
Type BOOK
Keywords INTERNATIONAL MARKETING
Language English
Collation 793 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
3 Limassol I 1 No A 01/01/1970
2 Limassol I 1 No A 01/01/1970
1 Nicosia C 6 No A 27/04/2014
1 Limassol I 1 No A 16/11/2019