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THE MARKETING PRIMER: KEY ISSUES AND TOPICS EXPLAINED

LANCASTER, GEOFFREY, 1938- , MASSINGHAM, LESTER

1988

BOOK
Category

MARKETING

Abstract APPROACHES TO ANSWERING ARE SHOWN RATHER THAN MODEL ANSWERS AND ITS IS THUS SUITABLE FOR ANY LEVEL OG MARKETING TEACHING OR LEARNING.

ISBN 0434910929
Author(s) LANCASTER, GEOFFREY, 1938- , MASSINGHAM, LESTER
Credits
Edition 1ST ED.
Year 1988
Publisher HEINEMANN
Type BOOK
Keywords MARKETING
Language English
Collation 241 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 6 No A 01/01/1970
2 Nicosia C 6 No A 01/01/1970