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GREENER MARKETING: A RESPONSIBLE APPROACH TO BUSINESS

MARTIN CHARTER

1992

BOOK
Category

MARKETING

Abstract ENVIRONMENTAL ISSUES ARE NO LONGER OF MARGINAL INTEREST TO BUSINESS. WHETHER THE COMPANY OPERATES IN MINING , COSMETICS OR TRANSPORT, IT IS FACING EVER GREATER STAKEHOLDER PRESSURE TO " GREEN UP" ITS ACT.

ISBN 1874719004
Author(s) MARTIN CHARTER
Credits
Edition 1ST ED.
Year 1992
Publisher GREENLEAF PUBLISHING
Type BOOK
Keywords MARKETING
Language English
Collation 403 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia D 5 No A 01/01/1970