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EUROPEAN CASEBOOK ON PRINCIPLES OF MARKETING

JIM SAKER , GARETH SMITH

1997

BOOK
Category

MARKETING

Abstract THE SERIES PRESENTS UP-TO-THE- MINUTE CASE MATERIAL ON EVENTS AND ISSUES OF CRITICAL IMPORTANCE TO EUROPEAN CORPORATIONS AND MANAGERS. THE RANGE OF CASES COVERS ALL THE MOJOR FIELDS OF MANAGEMENT AS WELL AS EMERGING NEW HOT TOPICS OF CURRENT INTEREST. THE MAJORITY OF CASES HAVE A EUROPEAN EMPHASIS.

ISBN 0132276534
Author(s) JIM SAKER , GARETH SMITH
Credits
Edition 1ST ED.
Year 1997
Publisher PRENTICE-HALL
Type BOOK
Keywords MARKETING
Language English
Collation 258 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 8 No A