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DIGITAL BUSINESS AND E- COMMERCE MANAGEMENT: STRATEGY, IMPLEMENTATION AND PRACTICE

CHAFFEY, DAVE, 1963-

2015

BOOK

Category	E- COMMERCE MANAGEMENT DIGITAL MARKETING
Abstract	THIS TEXT OFFERS A COMPREHENSIVE INTRODUCTION TO THE THEORY AND PRACTICE OF E-BUSINESS AND E-COMMERCE MANAGEMENT. THE AUTHOR, DAVE CHAFFEY, BRINGS HIS TRADEMARKS OF AUTHORITY, CLARITY OF EXPRESSION AND TEACHING EXPERTISE TO BEAR ON A SUBJECT IN WHICH HE ACTIVELY LECTURES AND CONSULTS. POPULAR FOR ITS CUTTING-EDGE AND CONTEMPORARY COVERAGE, THIS TEXT OFFERS AN INTERNATIONAL APPROACH AND A GOOD BALANCE BETWEEN THE TECHNICAL AND MANAGERIAL TOPICS OF CENTRAL IMPORTANCE TO DEVELOPING AN UNDERSTANDING OF THIS SUBJECT. DEVELOPED FOR STUDENTS STUDYING E-BUSINESS OR E-COMMERCE AT UNDERGRADUATE OR POSTGRADUATE LEVEL, AND ALSO USED BY MANY BUSINESS MANAGERS, THIS IS THE ESSENTIAL TEXT TO KEEP PACE WITH TECHNOLOGY, STRATEGY AND IMPLEMENTATION.
ISBN	9780273786542
Author(s)	CHAFFEY, DAVE, 1963-
Credits
Edition	6TH ED.
Year	2015
Publisher	PEARSON
Type	BOOK
Keywords	DIGITAL MARKETING E-COMMERCE MANAGEMENT
Language	English
Collation	xxxi, 680 P., 27 CM.

Availability and Location Reserve

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Limassol	U	3	Yes	Available
2	Nicosia	Q	6	Yes	Available
1	Nicosia	D	4	No	Available

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