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DIGITAL BUSINESS AND E- COMMERCE MANAGEMENT: STRATEGY, IMPLEMENTATION AND PRACTICE

CHAFFEY, DAVE, 1963-

2015

BOOK
Category

E- COMMERCE

MANAGEMENT

DIGITAL MARKETING

Abstract THIS TEXT OFFERS A COMPREHENSIVE INTRODUCTION TO THE THEORY AND PRACTICE OF E-BUSINESS AND E-COMMERCE MANAGEMENT. THE AUTHOR, DAVE CHAFFEY, BRINGS HIS TRADEMARKS OF AUTHORITY, CLARITY OF EXPRESSION AND TEACHING EXPERTISE TO BEAR ON A SUBJECT IN WHICH HE ACTIVELY LECTURES AND CONSULTS. POPULAR FOR ITS CUTTING-EDGE AND CONTEMPORARY COVERAGE, THIS TEXT OFFERS AN INTERNATIONAL APPROACH AND A GOOD BALANCE BETWEEN THE TECHNICAL AND MANAGERIAL TOPICS OF CENTRAL IMPORTANCE TO DEVELOPING AN UNDERSTANDING OF THIS SUBJECT. DEVELOPED FOR STUDENTS STUDYING E-BUSINESS OR E-COMMERCE AT UNDERGRADUATE OR POSTGRADUATE LEVEL, AND ALSO USED BY MANY BUSINESS MANAGERS, THIS IS THE ESSENTIAL TEXT TO KEEP PACE WITH TECHNOLOGY, STRATEGY AND IMPLEMENTATION.

ISBN 9780273786542
Author(s) CHAFFEY, DAVE, 1963-
Credits
Edition 6TH ED.
Year 2015
Publisher PEARSON
Type BOOK
Keywords DIGITAL MARKETING E-COMMERCE MANAGEMENT
Language English
Collation xxxi, 680 P., 27 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol U 3 Yes A 25/11/2019
2 Nicosia Q 6 Yes A 25/11/2019
1 Nicosia J 7 No A 01/01/1970