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CONSUMER BEHAVIOR : BUILDING MARKETING STRATEGY

AMIT MOOKERJEE , DEL I. HAWKINS , DAVID L. MOTHERSBAUGH

2010

BOOK WITH CD
Category

CONSUMER BEHAVIOR

Abstract THIS TEXT IS DESIGNED TO PROVIDE USABLE MANAGERIAL UNDERSTANDING OF CONSUMER BEHAVIOR. IT IS THE MOST CURRENT , RELEVANT AND BALANCED PRESENTATION OF THE SUBJECT MATTER IN THE CONTEXT OF BUILDING MARKETING STRATEGY.

ISBN 9780070682160
Author(s) AMIT MOOKERJEE , DEL I. HAWKINS , DAVID L. MOTHERSBAUGH
Credits
Edition 11TH ED.
Year 2010
Publisher MCGRAW-HILL HIGHER EDUCATION
Type BOOK WITH CD
Keywords CONSUMER BEHAVIOR
Language English
Collation 866 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
4 Limassol C 10 No A 01/01/1970
1 Nicosia O 5 No A 26/12/2012
3 Limassol C 10 No A 01/01/1970
2 Limassol C 10 No A 20/09/2019
1 Limassol C 10 No A 18/06/2017