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Category

MARKETING RESEARCH

Abstract IN MARKETING RESEARCH, 10TH EDITION, AUTHORS CARL MCDANIEL AND ROGER GATES SHARE THEIR INDUSTRY EXPERIENCE TO TEACH STUDENTS HOW TO MAKE CRITICAL BUSINESS DECISIONS THROUGH THE STUDY OF MARKET RESEARCH. DESIGNED FOR MARKETING RESEARCH COURSES, THE AUTHORS′ PRACTICAL, APPLICATIONS–BASED APPROACH FEATURES REAL DATA, REAL PEOPLE, AND REAL RESEARCH, TO PREPARE STUDENTS TO CONDUCT AND USE MARKET RESEARCH FOR FUTURE CAREERS IN BUSINESS. CO–AUTHOR ROGER GATES, PRESIDENT OF DSS RESEARCH, INFUSES THE TEXT WITH A PRACTITIONER PERSPECTIVE, HELPING STUDENTS LEARN HOW TO USE MARKETING RESEARCH THROUGH A PRACTICAL PRESENTATION OF THEORY AND PRACTICE.

ISBN 9781118808849
Author(s) GATES, ROGER H., 1942- , MCDANIEL, CARL, JR., 1941-
Credits
Edition 10TH ED.
Year 2015
Publisher WILEY
Type BOOK
Keywords MARKETING RESEARCH
Language English
Collation xxi, 552 P., 26 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 4 No A
1 Nicosia P 7 Yes A