|
| Category |
MARKETING
|
|
| Abstract |
THIS BOOK IS THE LEADING MARKETING TEXT BECAUSE ITS CONTENT AND ORGANISATION CONSISTENTLY REFLECT CHANGES IN MARKETING THEORY AND PRACTICE. THIS EDITION IS DESIGNED TO PRESERVE THE STRENGTH OF PREVIOUS EDITIONS WHILE INTRODUCING NEW MATERIAL AND ORGANISATION TO FURTHER ENHANCE LEARNING.
|
| ISBN |
0131457578
|
| Author(s) |
CUNNINGHAM, PEGGY H.
,
KOTLER, PHILIP
,
KELLER, KEVIN LANE, 1956-
|
| Credits |
|
| Edition |
12 ED.
|
| Year |
2006
|
| Publisher |
PEARSON,PRENTICE HALL
|
| Type |
BOOK
|
| Keywords |
MARKETING
|
| Language |
English |
| Collation |
120 P., 25CM.
|
|
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