image

CONSUMER BEHAVIOR: BUYING, HAVING, AND BEING

SOLOMON, MICHAEL R.

2013

BOOK
Category

BEHAVIOURAL STUDIES

Abstract SOLOMON GOES BEYOND THE DISCUSSION OF WHY PEOPLE DECIDE TO BUY CENTAIN ITEMS AND EXPLORES HOW PRODUCTS, SERVICES, AND CONSUPTION ACTIVITIES SHAPE PEOPLE'S SOCIAL EXPERIENCES. VARIOUS FEATURES APPLY THE CONCEPTS FROM A GLOBAL PERPECTIVE MAKING THE CONTENT MORE RELEVANT, INCLUDING THE TURKISH COFFEE EXPERIENCE, LIVERPOOL FOOTBALL FANS IN ASIA AND ADVERTISING IN SOUTH AFICAN'S TAXIS.

ISBN 0273767313
Author(s) SOLOMON, MICHAEL R.
Credits
Edition 10TH ED.
Year 2013
Publisher PEARSON
Type BOOK
Keywords BEHAVIOURAL STUDIES
Language English
Collation 639 P., 29 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia P 4 Yes A 01/01/1970