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| Category |
TOURISM MANAGEMENT
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|
| Abstract |
THE BUSINESS OF TOURISM MANAGEMENT PROVIDES AN INTRODUCTION TO KEY ASPECTS OF TOURISM, AND TO THE PRACTICE OF MANAGING A TOURISM BUSINESS. IT EXPLORES THE FUNCTIONS OF MANAGEMENT WITHIN THE WORLD OF TOURISM, SHOWING HOW TOURISM HAS EVOLVED AS A BUSINESS, HOW THE TOURISM AND TRAVEL INDUSTRY IS STRUCTURED, AND HOW TOURISM BUSINESSES OPERATE WITHIN THEIR POLITICAL, ECONOMIC AND SOCIO-CULTURAL ENVIRONMENTS. WRITTEN AND CONTRIBUTED TO BY LEADING ACADEMICS AND PRACTITIONERS IN THE UK, EUROPE AND AUSTRALIA, THE BUSINESS OF TOURISM MANAGEMENT IS IDEAL FOR BOTH UNDERGRADUATE AND POSTGRADUATE STUDENTS OF TOURISM MANAGEMENT.
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| ISBN |
0273688014
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| Author(s) |
JOHN BEECH
,
SIMON CHADWICK
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| Credits |
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| Edition |
1ST ED.
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| Year |
2006
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| Publisher |
FT PRENTICE HALL
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| Type |
BOOK
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| Keywords |
TOURISM MANAGEMENT
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| Language |
English |
| Collation |
577 P., 25 CM.
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