image

CONSUMER BEHAVIOUR : A EUROPEAN OUTLOOK

HANSEN, HAVARD , KANUK, LESLIE LAZAR , SCHIFFMAN, LEON G.

2008

BOOK
Category

CONSUMER BEHAVIOR

Abstract THIS NEW EUROPEAN PERSPECTIVE ON SCHIFFMAN AND KANUK'S CLASSIC CONSUMER BEHAVIOR FOCUSES NOT ONLY ON WHAT CONSUMERS BUY, BUT ALSO WHY THEY BUY, WHEN THEY BUY, WHERE THEY BUY, HOW THEY EVALUATE THEIR PURCHASE, AND HOW THEY ULTIMATELY DISPOSE OF IT. THE TEXT HAS BEEN THOROUGHLY ADAPTED AND REVISED TO REFLECT EUROPEAN CONDITIONS, AND SHORTENED TO FOCUS ATTENTION ON CRITICAL CONCEPTS IN CONSUMER BEHAVIOR. THE AUTHORS DISCUSS THE EFFECTS OF FAMILY, SOCIAL CLASS, CULTURE AND SUBCULTURE ON THE DECISION-MAKING PROCESS, AND, BY TAKING A PSYCHOLOGICAL APPROACH, ILLUMINATE THE WAYS IN WHICH MARKETERS APPLY THE PRINCIPLES OF CONSUMER BEHAVIOR TO THE DEVELOPMENT AND IMPLEMENTATION OF MARKETING STRATEGIES.

ISBN 9780273704010
Author(s) HANSEN, HAVARD , KANUK, LESLIE LAZAR , SCHIFFMAN, LEON G.
Credits
Edition 1ST ED.
Year 2008
Publisher FT PRENTICE HALL
Type BOOK
Keywords CONSUMER BEHAVIOR
Language English
Collation 494 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol C 9 No A 01/01/1970