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Category |
MARKETING--MANAGEMENT
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Abstract |
THIS IS A REPRODUCTION OF A PAPER PRESENTED AT THE AMERICAN MARKETING ASSOCIATION WINTER CONFERENCE, WASHINGTON D.C., DECEMBER 27, 1967.
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ISBN |
9781245141673
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Author(s) |
AMSTUTZ, ARNOLD E. (ARNOLD EVERETT)
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Credits |
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Edition |
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Year |
[2011]
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Publisher |
NABU PRESS
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Type |
WORKING PAPER
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Keywords |
MARKETING MANAGEMENT
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Language |
English |
Collation |
22 P., 10 CM.
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