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INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS

KENNETH E. CLOW , DONALD BAACK

2010

BOOK
Category

MARKETING COMMUNICATION & PR

Abstract FOR UNDERGRADUATE ADVERTISING AND INTEGRATED MARKETING COMMUNICATION COURSES. CLOW AND BAACK EXAMINE ADVERTISING AND PROMOTIONS THROUGH THE LENS OF INTEGRATED MARKETING COMMUNICATIONS. THE CAREFULLY INTEGRATED APPROACH OF THIS TEXT BLENDS ADVERTISING, PROMOTIONS AND MARKETING COMMUNICATIONS TOGETHER, PROVIDING STUDENTS WITH THE INFORMATION THEY NEED TO UNDERSTAND THE PROCESS AND BENEFITS OF SUCCESSFUL IMC CAMPAIGNS. IN ADDITION TO ENHANCING THE OVER-ALL VISUAL APPEAL, THE FOURTH EDITION OF THIS TEXT HAS UPDATED AND REVISED THE MATERIAL TO INCLUDE THE CUTTING-EDGE TOPICS OF THE INDUSTRY.

ISBN 0138157375
Author(s) KENNETH E. CLOW , DONALD BAACK
Credits
Edition 4TH GL. ED
Year 2010
Publisher PEARSON
Type BOOK
Keywords MARKETING COMMUNICATION & PR
Language English
Collation 478 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol H 1 No A
1 Limassol H 1 No A