|
Category |
MARKETING RESEARCH
|
Abstract |
THIS BOOK COVERS KEY CONCEPTS , ISSUES , AND APPLICATIONS IN THE VARIOUS STAGES OF THE RESEARCH PROCESS.
|
ISBN |
9780789027450
|
Author(s) |
BRUCE WRENN
,
ROBERT E. STEVENS
,
DAVID L. LOUDON
|
Credits |
|
Edition |
2ND ED.
|
Year |
2007
|
Publisher |
BELL& HYMAN LONDON
|
Type |
BOOK
|
Keywords |
MARKETING RESEARCH
|
Language |
English |
Collation |
464 P., 25 CM,
|
|