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MARKETING RESEARCH : TEXT AND CASES

BRUCE WRENN , ROBERT E. STEVENS , DAVID L. LOUDON

2007

BOOK
Category

MARKETING RESEARCH

Abstract THIS BOOK COVERS KEY CONCEPTS , ISSUES , AND APPLICATIONS IN THE VARIOUS STAGES OF THE RESEARCH PROCESS.

ISBN 9780789027450
Author(s) BRUCE WRENN , ROBERT E. STEVENS , DAVID L. LOUDON
Credits
Edition 2ND ED.
Year 2007
Publisher BELL& HYMAN LONDON
Type BOOK
Keywords MARKETING RESEARCH
Language English
Collation 464 P., 25 CM,

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia S 2 Yes A 01/01/1970