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SYSTEMIC ACTION RESEARCH: A STRATEGY FOR WHOLE SYSTEM CHANGE
DANNY BURNS
2007
BOOK
| Category |
COMMUNICATION IN MARKETING
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| Abstract |
SYSTEMIC ACTION RESEARCH WORKS WITH REAL SOCIAL AND ORGANISATIONAL ISSUES TO UNCOVER THEIR COMPLEX DYNAMICS, OFTEN REVEALING UNEXPECTED OPPORTUNITIES. THIS BOOK SHOWS HOW THIS PROCESS CAN BE INTEGRATED, IN ANY CONTEXT, TO THE PROCESS OF SOCIAL AND ORGANISATIONAL DEVELOPMENT AND CHANGE. THE BOOK EXPLAINS HOW SYSTEMIC THINKING WORKS AND HOW SYSTEMIC ACTION RESEARCH CAN BE EMBEDDED INTO ORGANISATIONAL STRUCTURES AND PROCESSES TO CATALYSE SUSTAINABLE CHANGE AND CRITICAL LOCAL INTERVENTIONS.
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| ISBN |
9781861347374
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| Author(s) |
DANNY BURNS
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| Credits |
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| Edition |
1ST ED.
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| Year |
2007
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| Publisher |
POLICY PRESS
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| Type |
BOOK
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| Keywords |
MARKETING COMMUNICATIONS
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| Language |
English |
| Collation |
194 P., 25 CM.
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