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EUROPEAN BUSINESS : TEXT AND CASES

LEIGH DAVISON , IAN BARNES

1994

BOOK
Category

BUSINESS STUDIES

Abstract EUROPEAN BUSINESS PROVIDES LIVELY AND COMPREHENSIVE COVERAGE OF THE SUBJECT FOR UNDERGRADUATE AND BTEC HIGHER STUDENTS COMBINING TEXT AND CASES IN ONE BOOK. THE AUTHORS FOCUS ON THE EUROPEAN BUSINESS ENVIRONMENT, AND EXAMINE HOW THIS AFFECTS DIFFERENT INDUSTRIES. THE BOOK LOOKS FIRST AT THE EFFECTS OF THE SINGLE EUROPEAN MARKET AND THE NEW TRADING SUPERPOWER, THE CHANGING COMPETITIVE ENVIRONMENT FOR BUSINESS AND THE ROLE OF EC INSTITUTIONS. THE SECOND SECTION FEATURES CASE STUDIES ON AIRCRAFT MANUFACTURE, THE PLASTICS INDUSTRY, CAPACITY MANAGEMENT IN THE STEEL INDUSTRY, THE MYTH OF THE LEVEL PLAYING FIELD, THE CAR MARKET, COAL MINING, THE EC POLICY ON THE ENVIRONMENT AND SUSTAINABLE DEVELOPMENT, AND CROSS-FRONTIER MANAGEMENT OF THE TOURISM INDUSTRY. COMBINES TEXT AND CASES IN ONE BOOK COMPLEMENTARY TEXT TO BUSINESS CULTURES IN EUROPE (EDITED BY COLLIN RANDLESOME).

ISBN 0750618361
Author(s) LEIGH DAVISON , IAN BARNES
Credits
Edition 1ST ED.
Year 1994
Publisher BUTTERWORTH HEINEMANN LTD
Type BOOK
Keywords BUSINESS STUDIES
Language English
Collation 280 P., xi, 20 cm

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol D 4 No A