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ESSENTIALS OF MARKETING : TEXT AND CASES

LANCASTER, GEOFFREY, 1938- , MASSINGHAM, LESTER

1999

BOOK

Category	MARKETING
Abstract	ESSENTIALS OF MARKETING, THIRD EDITION HAS BEEN THOROUGHLY UPDATED, PARTICULARLY WITH RESPECT TO SEGMENTATION AND BUYER BEHAVIOUR. IT NOW INCLUDES STATE-OF-THE-ART TOPICS SUCH AS RELATIONSHIP MARKETING AND PORTFOLIO TECHNIQUES.
ISBN	0077094379
Author(s)	LANCASTER, GEOFFREY, 1938- , MASSINGHAM, LESTER
Credits
Edition	3RD ED.
Year	1999
Publisher	MCGRAW-HILL
Type	BOOK
Keywords	MARKETING
Language	English
Collation	539 P., 25 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Limassol	M	3	Yes	Available

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