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ESSENTIALS OF MARKETING : TEXT AND CASES

LANCASTER, GEOFFREY, 1938- , MASSINGHAM, LESTER

1999

BOOK
Category

MARKETING

Abstract ESSENTIALS OF MARKETING, THIRD EDITION HAS BEEN THOROUGHLY UPDATED, PARTICULARLY WITH RESPECT TO SEGMENTATION AND BUYER BEHAVIOUR. IT NOW INCLUDES STATE-OF-THE-ART TOPICS SUCH AS RELATIONSHIP MARKETING AND PORTFOLIO TECHNIQUES.

ISBN 0077094379
Author(s) LANCASTER, GEOFFREY, 1938- , MASSINGHAM, LESTER
Credits
Edition 3RD ED.
Year 1999
Publisher MCGRAW-HILL
Type BOOK
Keywords MARKETING
Language English
Collation 539 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol M 3 Yes A