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AN INTRODUCTION TO MARKETING IN BUSINESS: BOOK 4

SCHAEFER, ANJA

2011

BOOK
Category

MARKETING

Abstract WELCOME TO BOOK 4 OF B120. THIS BOOK GIVES AN INTRODUCTION TO MARKETING THEORY AND PRACTICE. MARKETING IS A HIGHLY VISIBLE AND IMPORTANT ASPECT OF MODERN BUSINESS, DEALING AS IT DOES WITH ATTRACTING AND KEEPING CUSTOMERS. NO COMMERCIAL BUSINESS COULD SURVIVE WITHOUT CUSTOMERS AS THEY ARE USUALLY ITS ONLY SOURCE OF INCOME: SATISFYING CUSTOMER EXPECTATIONS IS THEREFORE A VITAL PART OF BUSINESS MANAGEMENT. NOT- FOR- PROFIT AND PUBLIC SECTOR ORGANISATIONS MUST EQUALLY SATISFY THE USERS OF THEIR SERVICES IN ORDER TO MAINTAIN THEIR FUNDING LEVEL AND KEEP THE BUSINESS RUNNING.

ISBN 9781848735880
Author(s) SCHAEFER, ANJA
Credits
Edition 3RD ED.
Year 2011
Publisher THE OPEN UNIVERSITY
Type BOOK
Keywords MARKETING
Language English
Collation 124 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 4 No A