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SELLING AND SALES MANAGEMENT

JOBBER, DAVID, 1947- , LANCASTER, GEOFFREY, 1938-

2006

BOOK
Category

SALES MANAGEMENT

Abstract SELLING AND SALES MANAGEMENT 7TH EDITION, IS A LONG STANDING CLASSIC BOOK, WHICH HAS BEEN REVISED AND UPDATED TO TAKE INTO ACCOUNT RECENT DEVELOPMENTS IN THE THEORY AND PRACTICE OF SELLING. AS WELL AS COVERING ALL IMPORTANT ELEMENTS OF THE MARKETING MIX, IT PLACES EMPHASIS ON INTERNATIONAL ASPECTS OF SELLING AND SALES MANAGEMENT. IDEAL FOR STUDENTS ON SALES MANAGEMENT, MARKETING AND BUSINESS STUDIES COURSES AS WELL AS FIELD SALES PEOPLE AND SALES MANAGERS. THE BOOK IS ALSO ESSENTIAL READING FOR THOSE TAKING PROFESSIONAL QUALIFICATIONS AT THE CAM, THE INSTITUTE OF SALES AND MARKETING MANAGEMENT AND LCCI.

ISBN 0273695797
Author(s) JOBBER, DAVID, 1947- , LANCASTER, GEOFFREY, 1938-
Credits
Edition 7TH ED.
Year 2006
Publisher FT. PRENTICE HALL
Type BOOK
Keywords SALES MANAGEMENT
Language English
Collation 526 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol H 6 No A