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| Category |
MARKETING RESEARCH
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|
| Abstract |
FOR UNDERGRADUATE-LEVEL COURSES IN MARKETING RESEARCH. WITH A HANDS-ON, DO-IT-YOURSELF APPROACH, MALHOTRA OFFERS A CONTEMPORARY FOCUS ON DECISION MAKING, ILLUSTRATING THE INTERACTION BETWEEN MARKETING RESEARCH DECISIONS AND MARKETING MANAGEMENT DECISIONS.
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| ISBN |
9780136037903
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| Author(s) |
MALHOTRA, NARESH K.
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| Credits |
|
| Edition |
3RD ED.
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| Year |
2009
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| Publisher |
PEARSON
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| Type |
BOOK
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| Keywords |
BASIC MARKETING RESEARCH A DECISION-MAKING APPROACH
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| Language |
English |
| Collation |
645 P., 30CM
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