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BASIC MARKETING RESEARCH: A DECISION-MAKING APPROACH

MALHOTRA, NARESH K.

2009

BOOK
Category

MARKETING RESEARCH

Abstract FOR UNDERGRADUATE-LEVEL COURSES IN MARKETING RESEARCH. WITH A HANDS-ON, DO-IT-YOURSELF APPROACH, MALHOTRA OFFERS A CONTEMPORARY FOCUS ON DECISION MAKING, ILLUSTRATING THE INTERACTION BETWEEN MARKETING RESEARCH DECISIONS AND MARKETING MANAGEMENT DECISIONS.

ISBN 9780136037903
Author(s) MALHOTRA, NARESH K.
Credits
Edition 3RD ED.
Year 2009
Publisher PEARSON
Type BOOK
Keywords BASIC MARKETING RESEARCH A DECISION-MAKING APPROACH
Language English
Collation 645 P., 30CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 4 No A