image
Category

MARKETING

Abstract THIS THIRD CANADIAN EDITION FEATURES THE MOST CURRENT COVERAGE OF TODAY'S ESSENTIAL MARKETING TOPICS, INCLUDING THE FOLLOWING : STRONG EMPHASIS ON CUSTOMER VALUE - EXTENDED DISCUSSION OF ETHICS IN MARKETING - COVERAGE OF GREEN MARKETING AND FAIR TRADE CONSIDERATIONS - CONSIDERATION OF BLOGS AND BLOGGING AS MARKETING ACTIVITIES AND TOOLS.

ISBN 9780135145579
Author(s) SYLVAIN CHARLEBOIS , MARIANNE MARANDO , SOLOMON, MICHAEL R. , STUART, ELNORA W. , MARSHALL, GREG W. , J. BROCK SMITH
Credits
Edition 3RD CAN. E
Year 2009
Publisher PEARSON/PRENTICE HALL
Type BOOK
Keywords MARKETING
Language English
Collation 602 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 3 No A
2 Limassol I 3 No A 26/05/2014