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DIGITAL MARKETING STRATEGY: AN INTEGRATED APPROACH TO ONLINE MARKETING

KINGSNORTH, SIMON

2016

BOOK
Category

BUSINESS & ECONOMICS / MARKETING / GENERAL

DIGITAL MARKETING

ELECTRONIC COMMERCE--MANAGEMENT

STRATEGIC PLANNING

INTERNET MARKETING

Abstract THE MODERN MARKETER NEEDS TO LEARN HOW TO EMPLOY STRATEGIC THINKING ALONGSIDE THE USE OF DIGITAL MEDIA TO DELIVER MEASURABLE AND ACCOUNTABLE BUSINESS SUCCESS. DIGITAL MARKETING STRATEGY COVERS THE ESSENTIAL ELEMENTS OF ACHIEVING EXACTLY THIS BY GUIDING YOU THROUGH EVERY STEP OF CREATING YOUR PERFECT DIGITAL MARKETING STRATEGY. IT CONTAINS ANALYSIS OF THE ESSENTIAL TECHNIQUES AND PLATFORMS OF DIGITAL MARKETING INCLUDING SOCIAL MEDIA, CONTENT MARKETING, SEO, USER EXPERIENCE, PERSONALIZATION, DISPLAY ADVERTISING AND CRM, AS WELL AS THE BROADER ASPECTS OF IMPLEMENTATION INCLUDING PLANNING, INTEGRATION WITH OVERALL COMPANY AIMS AND PRESENTING TO DECISION MAKERS.

ISBN 9780749474706
Author(s) KINGSNORTH, SIMON
Credits
Edition 1ST ED.
Year 2016
Publisher KOGAN PAGE
Type BOOK
Keywords ELECTRONIC COMMERCE--MANAGEMENT, DIGITAL MARKETING, INTERNET MARKETING, STRATEGIC PLANNING, BUSINESS & ECONOMICS / MARKETING / GENERAL
Language English
Collation XIII, 324 P. ; 24 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia Q 6 Yes A 18/07/2019
1 Limassol J 6 No A 18/07/2019
2 Limassol U 3 Yes B 20/04/2019
2 Nicosia Q 6 Yes A 01/01/1970