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PUBLIC RELATIONS: STRATEGIES AND TACTICS

DENNIS L. WILCOX , GLEN T. CAMERON

2009

BOOK
Category

PUBLIC RELATIONS

Abstract COMPREHENSIVE AND CURRENT, PUBLIC RELATIONS: STRATEGIES AND TACTICS, HELPS STUDENTS BETTER UNDERSTAND THE BASIC CONCEPTS , STRATEGIES , AND TACTICS PRACTICED IN PUBLIC RELATIONS TODAY. PUBLIC RELATIONS: STRATEGIES AND TACTICS COMBINES NUMEROUS REAL- LIFE CASE STUDIES WITH CORE THEORETICAL TO HELP STUDENTS RELATE THEORY TO THE ACTUAL PRACTICE OF PUBLIC RELATIONS. THIS COMPREHENSIVE TEXT IS GROUNDED IN SCHOLARSHIP AND INCLUDES REFERENCES TO LANDMARK STUDIES AND TIME - HONORED PUBLIC RELATIONS TECHNIQUES. WRITTEN IN A DISARMING AND ACCESSIBLE STYLE , THIS NEW EDITION FOCUSES ON THE APPLICATION OF TECHNOLOGY AND ENCOURAGES STUDENTS TO THINK ABOUT CREATIVE USES OF NEW MEDIA.

ISBN 9788131727430
Author(s) DENNIS L. WILCOX , GLEN T. CAMERON
Credits
Edition 9TH ED.
Year 2009
Publisher PEARSON EDUCATION
Type BOOK
Keywords PUBLIC RELATIONS
Language English
Collation 612 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol H 1 No A 01/01/1970
1 Nicosia K 2 No A 01/01/1970