image

MARKETING MANAGEMENT STRATEGIES

FERRELL, O. C. , HARTLINE, MICHAEL D.

2011

BOOK
Category

MARKETING--MANAGEMENT

MARKETING MANAGEMENT STRATEGIES

Abstract OVERVIEW: THE POWERFUL NEW MARKETING MANAGEMENT STRATEGIES, 5E, FEATURES ITS MOST AGGRESSIVE CASE REVISION PROGRAM TO DATE. THE FIFTH EDITION INCLUDES SIX ALL NEW CASES WRITTEN SPECIFICALLY FOR THE TEXT AND FIVE NEW OUTSIDE CASES FROM HARVARD BUSINESS SCHOOL AND THE IVEY SCHOOL OF BUSINESS, WHILE OTHER CASES HAVE BEEN UPDATED AND IN MOST CASES, REWRITTEN WITH A NEW FOCUS. AND FOR THE FIRST TIME, THE BOOK INCLUDES VIBRANT PHOTOGRAPHS AND CAPTIONS- MAKING IT AN EVEN MORE EXCITING READ 12 SUCCINCT CHAPTERS. MARKETING STRATEGY, 5E, EMPHASIZES TEACHING STUDENTS TO THINK AND ACT LIKE MARKETERS. IT PRESENTS STRATEGY FROM A PERSPECTIVE THAT GUIDES STRATEGIC MARKETING MANAGEMENT IN THE SOCIAL, ECONOMIC, AND TECHNOLOGICAL ARENAS IN WHICH BUSINESSES FUNCTION TODAY- HELPING STUDENTS DEVELOP A CUSTOMER- ORIENTED MARKET STRATEGY AND MARKET PLAN. ITS PRACTICAL APPROACH TO ANALYZING, PLANNING AND IMPLEMENTING MARKETING STRATEGIES IS BASED ON THE CREATIVE PROCESS INVOLVED IN APPLYING MARKETING CONCEPTS TO THE DEVELOPMENT AND IMPLEMENTATION OF MARKETING STRATEGY.

ISBN 9788131518632
Author(s) FERRELL, O. C. , HARTLINE, MICHAEL D.
Credits
Edition 5TH ED.
Year 2011
Publisher CENGAGE LEARNING
Type BOOK
Keywords MARKETING, MANAGEMENT, MARKETING MANAGEMENT, MARKETING MANAGEMENT STRATEGIES.
Language English
Collation 746 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia S 3 Yes A 01/01/1970
1 Limassol G 5 No A 01/01/1970