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CONSUMER BEHAVIOUR: A EUROPEAN OUTLOOK

HANSEN, HAVARD , KANUK, LESLIE LAZAR , SCHIFFMAN, LEON G.

2012

BOOK
Category

CONSUMER BEHAVIOR

Abstract THE SECOND EUROPEAN EDITION OF SCHIFFMAN AND KANUK'S CLASSIC CONSUMER BEHAVIOUR FOCUSES NOT ONLY ON WHAT CONSUMERS BUY, BUT ALSO WHY THEY BUY, WHEN THEY BUY, WHERE THEY BUY, HOW THEY EVALUATE THEIR PURCHASE, AND HOW THEY ULTIMATELY DISPOSE OF IT. THE TEXT HAS BEEN THOROUGHLY ADAPTED AND REVISED TO REFLECT EUROPEAN CONDITIONS, AND TO FOCUS ATTENTION ON CRITICAL CONCEPTS IN CONSUMER BEHAVIOUR. THE AUTHORS DISCUSS THE EFFECTS OF FAMILY, SOCIAL CLASS, CULTURE AND SUBCULTURE ON THE DECISION-MAKING PROCESS, AND, BY TAKING A PSYCHOLOGICAL APPROACH, ILLUMINATE THE WAYS IN WHICH MARKETERS APPLY THE PRINCIPLES OF CONSUMER BEHAVIOUR TO THE DEVELOPMENT AND IMPLEMENTATION OF MARKETING STRATEGIES. - SEE MORE AT: HTTP://CATALOGUE.PEARSONED.CO.UK/EDUCATOR/PRODUCT/CONSUMER-BEHAVIOUR-A-EUROPEAN-OUTLOOK/9780273736950.PAGE#STHASH.JU0UAP4J.DPUF
ISBN 9780273736950
Author(s) HANSEN, HAVARD , KANUK, LESLIE LAZAR , SCHIFFMAN, LEON G.
Credits
Edition 2ND ED.
Year 2012
Publisher PEARSON
Type BOOK
Keywords CONSUMER BEHAVIOR
Language English
Collation 460P., 27CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol C 9 No Available
1 Nicosia M 6 No Available
2 Limassol C 9 No Available

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